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Is Summer a Good Time to Buy Real Estate? Key Points for Real Estate Market in June–July
2025.07.24
The ideal timing for real estate transactions can differ depending on whether you're buying or selling. In this article, we’ll explore the characteristics of Japan’s real estate market during summer and share important tips for both buyers and sellers considering a move between June and July.
Busy and Quiet Seasons in the Real Estate Market
Real estate transactions in Japan tend to be most active from February to March and September to November. These peak seasons coincide with the beginning of new school years or job relocations, making it a common time for people to move. February–March, in particular, is the busiest season as many people prepare for new lives following graduation, new employment, or transfers. The fall months see another spike in activity as families relocate after summer vacation and companies implement workforce changes.
On the other hand, the quietest season in the market typically falls in June and July. This slowdown is influenced by the rainy season (tsuyu) and the extreme summer heat, which often discourages property viewings. In some regions, winter—when snow accumulation is high—can also be considered a slow period due to limited mobility and viewing opportunities.
Characteristics of Peak and Off-Peak Seasons
During peak seasons, demand for properties increases, often leading to rising prices. The competition among buyers intensifies, and decisions must often be made quickly. For sellers, this means there’s a greater chance of a quick sale and potentially at a higher price. However, since more properties are listed during these months, your property may struggle to stand out unless it has a strong appeal.
For buyers, peak seasons offer a wider selection of properties, increasing the chances of finding something that fits your needs. However, negotiating on price becomes more difficult, and there’s less time to carefully consider your options due to the high competition.
Off-Peak Advantage: Better Room for Price Negotiation
In real estate transactions, price negotiation is common, but it's generally more challenging during busy seasons when sellers receive multiple inquiries. If you're hoping to secure a good deal, the quiet season of June–July may offer better opportunities. Since there are fewer buyers, sellers may be more open to negotiating.
That said, fewer listings also mean limited choices. To take advantage of this window, prepare in advance by clarifying your requirements—budget, location, layout, etc.—before summer begins. This will allow you to act quickly when a suitable property appears.
Selling During the Quiet Season: What to Know
While buyers may benefit from lower prices and less competition during the quiet season, sellers shouldn't assume this period is entirely disadvantageous.
Although it may take longer to secure a buyer in June–July due to lower demand, your property has a better chance of standing out with fewer listings on the market. If your property doesn’t have any standout features, it might actually perform better during this season.
Another upside is that interested buyers tend to be more serious and are willing to take their time negotiating with sellers. Even with fewer inquiries, this can lead to successful deals.
Conclusion
While summer may not be the most active season in the real estate market, it presents unique advantages for both buyers and sellers. Buyers can benefit from better negotiating power, while sellers may find it easier to attract attention with less market competition. Whether you're buying or selling, understanding these seasonal trends will help you make smarter decisions and time your move strategically.
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